Google Ads

What is Google Ads?

Google adverts, formerly known as Google AdWords, is an online advertising platform that allows companies to place adverts on YouTube, Google Search, and partner websites. It enables you to target those who are actively and intently looking for your goods or services.

One of the best digital marketing tools is Google Ads, which can be used to increase website traffic, generate leads, build brand awareness, or increase sales.

How Does Google Ads Work?

  • The model used by Google Ads is Pay-Per-Click (PPC). Only when an ad is clicked do you have to pay.

    Here’s a quick summary:

    1. The user conducts a Google keyword search.
    2. If your ad fits the intent and bidding criteria, it will show up above organic results.
    3. The user clicks on your advertisement and arrives at your landing page or website.
    4. Just that click costs you money.

Search Ads

You may quickly target high-intent customers with text-based advertisements that show up at the top of Google search results when users look for particular keywords.

Display Ads

visually appealing banner ads that are displayed on YouTube, apps, and websites throughout Google’s Display Network to raise brand exposure and visibility.

Video Ads

Ads with a video format that run on YouTube and affiliated websites are perfect for telling stories and drawing viewers in with both sound and vision.

Shopping Ads

Product-focused advertisements that are ideal for eCommerce firms because they show prices, photos, and store information immediately on Google Search and Shopping tabs.

App Promotion Ads

Advertisements on Google Search, Play Store, YouTube, and Display Network that are intended to increase engagement and downloads of mobile apps.

Benefits of Google Ads

  • Instant visibility on Google’s first page
  • Highly targeted reach (keywords, location, device, and time)
  • Performance-based advertising
  • Adaptable budgeting (start at ₹500 per day)
  • Real-time analytics and optimisation 6. Scalable for Any Size Business

Google Ads Strategy We Offer

As a digital marketing company, here’s how you can present your Google Ads services to clients:

1. Keyword Research & Competitor Analysis

  • figuring out what relevant, high-intent terms your audience is using.
  • examining the actions of rivals and determining how we may surpass them.

2. Structure & Setup of Ad Campaigns

  • Developing successful ad groups according to corporate objectives.
  • Crafting attention-grabbing advertising copy, such as callouts, descriptions, and headlines

3. Optimisation of Landing Pages

  • ensuring that users get at user-friendly, high-converting pages for improved return on investment.

4. Budget Optimisation & Bid Management

  • Use astute bidding techniques to maximise your budget’s return.

5. Analytics & Conversion Tracking

  • Using Google Tag Manager & Analytics to set up tracking.
  • Tracking cost-per-click (CPC), cost-per-lead (CPL), clicks, and leads

6. Continuous Optimisation & A/B Testing

  • Optimising keywords, testing ad versions, and raising conversion rates and CTRs.

What You Can Promise to Clients

Your pitch can be value-driven and result-focused even if there are no testimonials:

  • Performance you can measure—every click, every rupee.
  • Target customers who are already searching for your services.
  • Smart advertising, not just spending.
  • Location-targeted campaigns that reach your ideal audience.
  • Growth-driven campaigns with continuous optimisation.
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